Web design Belgrade, Symberian logo Symberian <web solution>
  • Home
  • Services
    • Web design
    • E-commerce
    • SEO
    • AdWords
  • Technologies
  • Projects
  • Blog
  • Contact
  • SR
  • Search
Google Ads vs Facebook Ads - Which is right for your business
seo

Google Ads vs Facebook Ads - Which is right for your business

Nemanja Vrscaj, SEO/AdWords expert
Nemanja Vrscaj SEO/AdWords expert

24. Jan 2019 ( read)

Ads on Facebook have long been a guarantee for cheap advertising for freelance coaches, consultants and experts, but the competition increases and thus the click costs.

All blog postsGo back

Maybe you also struggling with the ever more expensive costs of your ads on Facebook? And therefore love with ads on Google?

Or are you wondering if Google Ads (formerly AdWords) works as a companion to Facebook ads, as well as for your business?



In this article you will learn

  • the differences between ad formats on Google and Facebook.
  • which ad network is right for your business.
  • what you should keep in mind for Google Ads campaigns to be effective and cost effective


THE ADVERTISING FORMATS ON GOOGLE

Both ad networks, Facebook and Google, offer a wide range of ad formats.

In Google Search, you can not just serve popular text ads. For example, online stores have the option of displaying their products in Google Search, including image and price. In addition, you can advertise with banners and video ads on other websites.

In this post, I'll limit myself to comparing Facebook ads and the text ads on Google Search. This is the variant most suitable for consultants, coaches or experts like you.


google ads for boosting your business


GOOGLE TEXT ADS VS. FACEBOOK ADS

Facebook or Google Ads, which are better for your business? It is important to understand the purpose of each platform.

Why do we use Facebook or Google?


Google is a search engine.


We use them to find information, answers or even specific products or services.


Anyone typing in the Google search slot has a specific need and is actively seeking a solution.


Facebook is a network.


It's about meeting and exchange. We want to see what our friends are doing, have fun, holiday pictures or share an opinion.

Who uses Facebook, is in leisure mode, seeks distraction and distraction.


ATTENTION WAKE UP ON FACEBOOK

On Facebook, you can reach those who have a need, but who are not actively searching. Even for unknown solutions, new offers or visually beautiful products, Facebook is ideal.


facebook ads for your business


Through the combination of image and text (or video and text) it is possible to address users on different perceptual channels.

Your ad is designed to attract attention and interest. When scrolling through the newsfeed, the content of your ad needs to address a reader's need that they may not have been aware of until now.

Read next...
UX design process in 6 stages Next

UX design process in 6 stages

Latest posts

Top 3 trends in Web Design in 2019

Top 3 trends in Web Design in 2019

UX design process in 6 stages

UX design process in 6 stages

Why you need a Blog on your website in 2019?

Why you need a Blog on your website in 2019?

Let's work togetherWeb design work togetherContact us for free quotes

Follow us

on social networks

Web design Belgrade - Symberian Instagram profile Web design Belgrade - Symberian Facebook page Web design Belgrade - Symberian Behance profile Web design Beograd - Symberian Google plus page
© Symberian web design and development Belgrade, Serbia 2022
×
Website
UX design